This month sees our 1st anniversary on Etsy (where did thatyear go?). It’s been a very interesting 12 months, mostly happy – a little fraught at times – but always satisfying, especially when we get positive feedback from our customers.
Right from the very beginning, we’ve been determined to stand by our company ethos of supplying high quality products at a competitive price along with top notch customer service. A simple mission statement maybe, but, as they say in LaLa Land: simple doesn’t always mean easy. It means emailing the USA at midnight to work out a custom order; it means building a working relationship with the printing company so they will do a superfast, re-run because the shade of the coffee image wasn’t quite ‘coffee’ enough. It means checking every single badge, no matter the size of the order, for lint, for alignment, to making sure the pin component is not too short so it doesn’t come undone.
Twelve months ago we said we would give this on-line thing a go and see how things worked out: now our buttons have winged their way all over the world and we’re having to rein in the flurry of ideas we have for the next 12 months. If it wasn’t for our wonderful customers, we wouldn’t be where we are today and we are so very grateful for the continued support we’ve been shown.
So, we would like to say a huge THANK YOU to all the customers who are wearing, or are maybe thinking about wearing, a ButtonChops badge and hope to see you here over on Etsy in the coming year.
THANK YOU xx
Bea, Click and MJ (not forgetting Louie the Bichon)
So now the Christmas decorations are packed away and the last of the tree pine needles have been vacuumed up (I wish – if it’s anything like last year, I’ll still be finding them in July) and I find myself in true John Lennon style looking back at ‘another year over – and what have I done?’
Well, 2017 was a bit of a mixed bag, but on the whole it was very positive. I experienced so many wonderful things last year and I realise as I am getting older, I certainly tend to prefer experience over material things. Gone are the days when I’d drool over the latest phone, jeans, trainers, handbag, computer or whatever. It took a long time and a lot of hard earned cash for that particular penny to drop. Oh, quelle surprise…those things never last – what was I even thinking – they aren’t made to. The whole idea is to keep you hooked – always wanting the next new thing: just take out your wallet and open wide – this won’t hurt a bit (much).
Now, experiencing a beautiful vista or work of art gives me a much bigger buzz – and for much longer. They say experience is the best teacher, but it comes at a price. Unfortunately, this is very true (soz Mr Bank Manager – but please, won’t you look at my gorgeous pictures of Vesuvius?). I may have to work even harder this year to keep Mr Bank Manager sweet (I know… how about a slice of Bakewell Tart? No? Well, wait till you hear this piece by Prokofiev…).
Any road up, back to what have I done. I’ve deliberately left out the negative stuff at the moment – now is not the time or place to go there – instead, over the next couple of weeks here are some of the more positive things we got up to in 2017…..
SPRING AND ETSY
This was quite a big leap into the unknown for us. Having made a few protest badges because of the political climate in the UK (what with Brexit and austerity), we decided to take the plunge and dip our toe into the choppy online seas. We had read that Etsy was a tough nut to crack: don’t get your hopes up they warned, could be weeks or even months before you see a single sale! Undeterred, we thought we would still give it a go, after all, you don’t know if you don’t try, right?
So last March we opened an Etsy shop, made ourselves a cup of tea, sat back and waited. Anyway, to cut a long story short, our very first week online saw our first sales (we were so unprepared, we hadn’t even ordered enough padded envelopes!) and since then we’ve gone from strength to strength. It’s certainly taken us by (pleasant) surprise, in 10 months we’ve sent badges all over the world: to 30 different states across America, to 15 different European countries as well as the far shores of Australia. Sure, we’ve had a few challenges (with both equipment and customers), one or two requests have certainly raised an eyebrow and we’ve met (phew) tight deadlines, sent out buttons for weddings, schools, baby showers, parties, protests and graduations…. and it’s all been a blast.
Cutting the design
Hand-pressing the final pin
We still get excited when orders come in and every single one, whether it’s for a single button or a 100 custom-designed badges, is pressed and sent out with the same care and attention to detail. My colleagues may roll their eyes when they see me hunched over a 1 inch button pin with a magnifying glass, checking for lint and making sure the button is “clean”, but I want our products to be top quality and so far, our reviews are saying it’s all worth while. Our aim at ButtonChops is to bring back a business sense of high standards, value for money and excellent customer service. Old fashion ethics in today’s cheap and disposable world maybe, but I for one, was fed up with being expected to accept poor quality items and even worse customer service (“that’s the way things are now – like it or lump it”). I wanted to do something about it.